🎄Your 16-Point Holiday Season Marketing Preparation Checklist

Absolutely!

Deciding on which holidays to offer sales depends on your target audience, industry, and your products or services. Our checklist provides a guide to popular holidays observed globally, but it's essential to prioritize based on the following:

• Demographics: Are your customers primarily from a particular region or culture? Cater to holidays they observe.
• Business type: Some holidays may be more relevant to specific industries. For instance, a chocolatier may prioritize Valentine's Day, while a tech company may focus on Black Friday or Cyber Monday.
• Past trends: Look at your historical sales data to identify holidays that have been profitable in the past.

Lastly, consider doing a survey or poll to gauge what your customers anticipate or desire.

Choosing the right marketing channel often depends on where your audience spends most of their time and how they prefer to receive information. Here are some guidelines:

• Email: Best for reaching customers who have already shown interest in your brand, product launches, or special promotions.
• Social Media: Great for increasing brand visibility, engaging with your audience in real time, and promoting time-sensitive deals.
• Other Tactics: Consider using search engine marketing, paid advertising, or influencer partnerships based on your product type and target demographic.

Consider my answers here, then download the checklist/guide to ensure you are making informed decisions.

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It's never too early to start planning, especially when it comes to holiday sales which often account for a significant portion of annual revenue for many businesses. Ideally, begin your holiday sales planning at least 3-4 months in advance. This gives you ample time to prepare your website, design promotions, draft copy, and fine-tune your overall strategy. Starting early also allows for market research, competitor analysis, and ensuring inventory or service capabilities can meet anticipated demand.