Why October Might Be Too Late To Launch Your 2023 Christmas Holiday Season Strategic Marketing Plan

Marcia Hylton | Ideal Client Marketing
Why October Might Be Too Late To Launch Your 2023 Christmas Holiday Season Strategic Marketing Plan

PODCAST: ⬆︎ 🎧 Also, listen to the "The Holiday Revenue Boost and Customer Checkout Best Practices 🛒" episode of the Unlocking the Buyer's Mind Podcast 🎙️ | 08:09 minutes.

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When you think of the 2023 holiday season, your mind may automatically leap to October, with most business owners thinking of Halloween, Thanksgiving, and Christmas. But what if I told you that the holiday season has already begun for entrepreneurs and business leaders?

Many of us have experienced the adrenaline-fueled rush of the holiday season – the pace of Black Friday and the relentless pace of Christmas shopping.

Data from the National Retail Federation showed that holiday sales represented nearly 20% of total retail sales in 2020. Can you afford to miss this significant chunk of annual sales?

Yet, there's a significant difference between surviving the holiday season and capitalizing on its potential. Preparation is critical to make the most of this season; believe it or not, your preparation begins now. This is because our customers are not just looking for products or services; they're looking for experiences, they're looking for solutions to their needs, and, most importantly, they're looking for businesses that understand them.

And understanding the customer takes time.

Your customers' expectations are continually evolving. With online shopping becoming more prevalent, customers expect seamless shopping experiences, quick deliveries, and top-notch customer service. But it's not all about convenience. The holiday season is a deeply emotional time for many consumers. They're not just buying gifts but expressing love, creating memories, and maintaining traditions. In short, they're buying experiences.

Crafting these experiences that resonate with your customers on an emotional level is not something that can be done overnight. It requires careful planning, innovative marketing strategies, and thoughtful product selection. From determining the proper marketing channels to selecting the ideal product mix and analyzing your competition to planning your promotions - every aspect requires careful consideration.

And this, fellow entrepreneurs, is why we need to start now.

I understand that, as business owners, you're juggling multiple responsibilities. Between managing daily operations, handling customer service, and maintaining the quality of your products or services, planning for a season that seems months away may feel like a low priority. But the truth is, the businesses that plan early are the ones that not only survive the holiday season but thrive in it.

This is where early planning comes into play. Starting now gives you ample time to understand your customers' needs and emotions, devise effective marketing strategies, plan your inventory, and set realistic sales goals.

But don't worry. You're not alone in this journey. Over the coming weeks, I will conduct webinars and share resources to help guide you through planning for the holiday season. I want to equip you with the knowledge and tools to make this your most profitable season yet.

Remember, the holiday season has already arrived for you. So, let's start planning for successful holiday season sales.

🔗 Webinar registration here | To a prosperous holiday season! 🎄

About Marcia

Marcia Hylton is a seasoned marketing professional and travel enthusiast. With over 15 years of experience, she has a track record of planning and executing successful marketing campaigns for Fortune 500 companies. After starting a national award-winning marketing agency, she has served a wide range of clients, including small business owners and NBA celebrities. Now, Marcia offers expert marketing strategy to a diverse range of clients, with a focus on delivering measurable results.