A Marketing Strategy That Works
With a focus on strategy over tools and channels, I'll help you achieve your marketing goals with a customized approach. I'll work with you to understand your business and develop a marketing plan that delivers results. Together, we'll ensure that your marketing efforts are effective and efficient.
Maximize Your Marketing Success
- Tell Your Unique Brand Story: Connect with your audience through compelling storytelling.
- Know Your Ideal Client: Reach your target market with clarity and precision.
- Map Your Buyer's Journey: Guided by your business' touchpoints to deliver the right message and experiences to buyers at the right time.
- Drive Results with Data: Make informed decisions with the power of data-driven insights.
I've been in the marketing game for 15 years, leading strategy at Fortune 500 companies, managing millions of dollars in revenue, and running my own award-winning agency. My passion for marketing is rooted in data-driven decision-making, and I've honed my skills to become an expert in the field.
But my story isn't just about my professional achievements. I've faced personal challenges and come out stronger, too. I'm a U.S. Air Force veteran and formerly a homeless student who put myself through college. My experiences have taught me the value of hard work and perseverance, and they drive me to help my clients succeed in their own right.
I believe in supporting a good quality of life, which is why I focus on saving my clients time and money. I listen, ask questions, and share knowledge to create a collaborative, enjoyable experience for everyone involved.
When I'm not working, you can find me traveling the world, trying new foods, and discovering new adventures. I love solo travel, reading for knowledge, watching movies for entertainment, and finding good music in any genre. And I have two rescue dachshunds who keep me company on all my adventures.
If you're looking for a marketing consultant who is knowledgeable, competent, and a joy to work with, look no further. Let's work together to turn your marketing dreams into results.LEARN MORE
A Few Former Agency Clients & Projects
Joe Niekro Foundation
A former digital marketing client while I was the owner and marketing director at CDM Agency in Houston, TX
A service provider for electric vehicles and former subsidiary of Reliant Energy. A former digital marketing consulting client while at CDM Agency.
Houston Medical Forum
A physician's professional organization and former brand and digital marketing strategy client while at CDM Agency.
TLC's Big Medicine
A reality-based TV program on The Learning Channel (TLC). Former project while employed at a corporation.
🎙️Unlocking The Buyer's Mind
Join Marcia Hylton, the marketing mastermind behind Unlocking the Buyer's Mind, as she takes you on a journey of discovery and revelation.
In each episode, Marcia will reveal your ideal customers' hidden motivations and desires and provide you with the keys to unlocking their minds and hearts.
Whether you're a seasoned pro or just starting, this podcast will equip you with the tools and insights you need to maximize your sales potential.
So please sit back, relax, and get ready for a journey of discovery as we unlock the secrets of the buyer's mind!
➥ Follow and get podcast updates on Instagram @Buyerunlockedpodcast or follow me @Tribeofceos.TUNE IN NOW
💪 Business, Marketing, and Teaching Experience
- Former Fortune 500 Corporate Marketing Strategist
- Former Adjunct University Instructor
- Former Marketing Agency Owner
- Former Online Beauty Store Co-Owner
📚 Professional Training and Credentials
Talk about validation! Several years ago, when I told colleagues that I had completed my coaching certification, several immediately hired me! I could not have asked for a more prominent sign I had made the right decision.
- Business Coach | ICF Certified (updated annually)
- Digital Marketing Certificate | eCornell
- Bachelor of Science | Computer Science | ISU
💗 Philanthropy and Community Involvement
In 2011, when my dad passed, I created a college scholarship in his honor. I launched the college scholarship to encourage and support minority representation in STEM studies.
- Hylton STEM | a college scholarship
- Better Business Bureau (HOU) | marketing committee member
🥇 Awards and Recognition
Over the years, my teams and I have won a handful of awards, including:
- U.S. Chamber of Commerce National Blue Ribbon Award
- Houston Better Business Bureau Award of Distinction
- Houston West Chamber Star Award Nominee and Finalist
📣 Speaking, Publications, and Radio Appearances
Over the years, I've written several lifestyle articles on larger platforms. I still enjoy writing, but I now mainly write for my blog.
- Thrive Global (VIP contributor)
- Addicted2Success (lifestyle contributor)
I also briefly lent my business and marketing expertise to a top business radio program (The Price of Business) on two Houston-area radio stations.
- CBS Radio
- Bloomberg Business Radios
I've been privileged to be a guest speaker and lecturer for several organizations.
- Rotary International
- American Marketing Association
- The University of Texas RGV
- US Chamber of Commerce
- Houston Medical Forum
- Houston Photographic Society
- The Better Business Bureau